Brand guidelines
The "Secyda" name, the Secyda logo, the VEGA product name, and all related brand assets are property of Secyda. These guidelines help institutions, partners, investors, and collaborators understand how to correctly use and display our trademarks and visual identity.
Our brand represents a European alternative in defence, security, and technology. Every use of the Secyda identity should reinforce this:
Solid. Secure. Sovereign.
Sovereignty
No dependency on non-European infrastructure, data, or decisions.
Institutional trust
Precision over enthusiasm. We promise only what we can guarantee.
Class
The standard is set before the first meeting in how everything looks.
Modernity with roots
Present-day technology built on long-standing European values.
Differentiation
Not an alternative to non-EU technology. The option for those who refuse to choose.
Accountability
Every decision can be explained. Every action has an owner, a record, and a reason.
The principle
Secyda writes and speaks with authority and without noise. Not cold, not distant, but precise and clear. The goal is to be understood, trusted, and remembered.
Direct
No unnecessary preamble. The point comes first.
Confident
States positions without hedging. Does not ask permission to hold an opinion.
Modern
Contemporary in structure and rhythm. Never trendy.
Institutional
Formal when context requires it. Never stiff when it does not.
Instead of... we say
Wordmark
Secyda's wordmark is the main expression of our brand. Built with the Swiza typeface in fixed proportions, the wordmark is designed to project stability and clarity in every application.
Do not
- Stretch, compress, or distort the wordmark
- Change the proportions or letter spacing
- Apply shadows, gradients, or textures
- Use unapproved colours
- Crop or use as a mask
- Recreate using any font other than Swiza
Typefaces
Secyda uses the Swiza typeface as its primary typography. Swiza is a sans-serif chosen for its clear legibility and sober character. Contemporary details give it modernity without sacrificing the timelessness needed for infrastructure aimed to last over decades.
IBM Plex Mono is functional only. It appears when the content itself is technical, never to make content appear technical.
Hierarchy
Primary colours
Primary colours are the core of the brand. Any piece should be able to work using only these.
Guardia Red
#C51330 · RGB 197, 19, 48Main accent. Reserved for elements that signal action, status, or importance.
Commando Black
#111316 · RGB 17, 19, 22Structural colour. Primary typography and dark backgrounds.
Sierra White
#F5F7FA · RGB 245, 247, 250The most important colour. The space that gives meaning to everything else.
Steel Grey
#6B7280 · RGB 107, 114, 128Secondary text and descriptions. Readable without the hardness of black.
Colour rules
Red is never decorative. It appears only when something important must be said.
White background is the default. Dark backgrounds are the exception.
No gradients. No decorative shadows. Colour is flat or it is nothing.
Maximum three colours in any single communication piece.
The principle
Negative space is the primary visual element. Every image or diagram competes with emptiness, and emptiness usually wins.
The visual language of Secyda does not rely on photography to communicate warmth or humanity. When images appear, they earn their place through precision and relevance. The reference is Europe itself: its stone, its light, its architecture, its confidence in the present tense.
Use
- Contemporary European institutional architecture in natural daylight
- Mediterranean courtyards, colonnaded galleries, glass roof atria
- Close detail of natural materials: limestone, granite, marble, oak
- Real product screenshots and interfaces
- Well-designed architecture and system diagrams
- Typographic compositions
Do not use
- Generic stock photography
- People smiling at screens or posed in offices
- Night photography or dark atmospheres
- Baroque or museum-style architecture
- Server racks, circuit boards, or hardware
- Satellite or aerial views of Earth
- Illustrations, characters, or decorative patterns
Material palette
Photographic references
Iwan Baan · Hufton + Crow · Hisao Suzuki (El Croquis) Architecture by Foster, Moneo, Siza, Piano, Chipperfield
Icon style
Linear, thin-stroke (1.5pt at 24px), consistent. Not filled, not excessively rounded. Reference: Linear and Vercel icon systems.
Co-branding
When Secyda appears alongside the identity of public institutions, strategic partners, or investors, co-branding must reflect clarity, balance, and respect for each organisation's mandate.
Do
- Place each logo with enough spacing so they remain clearly distinct
- Use only official, approved logo files from each party
- Align logos so that visual weight and height feel balanced
- Use neutral backgrounds that preserve legibility
- Make the nature of the relationship explicit
Do not
- Recolour logos to "match" each other
- Merge, embed, or visually fuse logos
- Place partnership lockups over busy images
- Distort, crop, or stack logos confusingly
- Present Secyda as the issuer of communications that legally belong to the institution
Get in touch
For legal inquiries related to Secyda's Marks, including questions about rights, licensing, or enforcement:
legal@secyda.euFor everything else (permission requests, brand approvals, institutional communications), reach out via the contact form on our website.